During the year 1966, Bud Bushnell established Genie Industries. At that time, he bought the manufacturing rights to a material lift that functioned on compressed air. The name Genie came from the "magic in the bottle" which was utilized to lower and raise the hoist. This mechanism greatly impressed customers and therefore, the name was born.
Genie expanded operations and established itself into different new markets, as the demand for platforms and work lifts grew. Over time, as the demand for new machinery to meet numerous applications grew, the company made itself known in numerous new markets. For example, Genie went into manufacturing light towers, man-lifts, articulated booms, telehandlers and stick booms.
Due to the economic downturn in the beginning of the 2000s, Genie decided to secure a partner who had the same values. They partnered up together with Terex Corporation. This company has a history obtaining equipment manufacturers all around the world who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
In the early years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Thus, all Genie equipment continue to be marketed under the Genie brand name.
Genie takes pride in listening to their customers. The company is devoted to continually improving efficiency and quality and is also dedicated to lessening waste. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines that have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line machinery.
The DC and Bi-Energy machines offered by Genie provide emission-free, quiet operation even in the most delicate work environments. Where the machinery needs to be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC equipment.
Telescopic booms offer greater horizontal reach, as opposed to any of the different aerial platforms. These machinery are ideal for limited access areas or small areas in all types of environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These equipment provide the drive speed and supreme traction you require to be able to travel around the work site and job area.